About HB Underwriting

Delivering innovative insurance solutions for niche and underserved markets within the rural, commercial and public sectors.

Built on insurance broking and underwriting expertise, providing for underserved markets

Established in North Yorkshire in 2014, HB Underwriting was founded by brokers, for brokers, to bring smart, specialised insurance solutions to the rural and commercial sectors that haven’t previously been available.

Today, we continue to evolve, working with brokers and organisations alike to deliver insurance solutions that genuinely meet real-world needs. 

Our team has decades of combined experience in the insurance industry, and we can see where clients may be left exposed. By identifying where traditional policies fall short, we develop insurance products to better serve those working with brokers, councils, and businesses across the UK. 

2014 HB Underwriting was Founded

Established by experienced and specialist niche market brokers with the mission of closing gaps in the insurance market for those operating in the rural and commercial sectors.

2016 We launched Rural Protect

We introduced our flagship product: specialist Management Liability insurance tailored for rural businesses, developed exclusively for distribution through our UK rural broker partners. In recognition of the innovative development behind Rural Protect, we were awarded Broker Innovation of the Year in 2016 by the Broker Network.

2019Appointment of our Managing Director

Kyle Lomas joined HB Underwriting as Managing Director to lead the continued development of our operations, product portfolio, distribution strategy, and insurer partnerships.

2020Rural Protect Elements Launched

Guided by broker and policyholder feedback, we launched Rural Protect Elements to offer more streamlined and appropriate protection options for smaller rural organisations - those who do not need the breadth of cover provided by Rural Protect.

2020We launched our Training Hub

With partnerships expanding across the UK, our Training Hub was launched to support our broker partners with dedicated training, resources and service tools. This gives them access to learning resources which support their ongoing provision of Rural Protect products, as well as helping train new team members promptly.

2022We launched our new Quote and Buy Platform

We announced the arrival of our new quote and buy platform that provides brokers with lots of time saving features for faster quoting and onboarding, compared to our previous platform. Built with broker feedback in mind, we continue to look to better serve our broker partners to make the provision of our Rural Protect products simple and effective.

2023We introduced our Rural Protect Resource Hub

Designed to support client conversations, the Resource Hub is our brokers' go-to place for promotional support materials, offering access to all Rural Protect policy documents, client brochures, and marketing collateral.

Meet the HB Underwriting team

Our team brings together decades of broking and underwriting expertise — but it’s our responsive service, pragmatic approach to underwriting risks, and commitment to supporting our partners that makes us a reliable partner to work with.

Find out how we can work together

Our Vision

To create insurance products that truly understand and support the unique needs of our customers; to empower them with tailored insurance solutions that work. 

Broker-Focused Approach

We were founded by brokers so we understand the challenges and wants of our broker partners, including a responsive service, clear policies, and real underwriting and claims support.

Specialist Knowledge

From rural to commercial, our deep and varied sector expertise means we have the knowledge to design products that truly fit the risks they aim to cover.

Flexible & Innovative

When we need to make changes due to feedback or regulatory changes, we aim to do this efficiently and communicate these to you, our partners, swiftly. We are always looking to ensure our insurance solutions evolve with the needs of policyholders.

Responsive Service

You will always have the option of speaking to real people who understand your challenges and are here to help you and your customers or service-users — every step of the way.

What our partners say about us

“In a litigious society and with the backdrop of increasing civil action against rural businesses, there is one partner I can always count on to look after my clients [...] I’m proud to say that partner is HB Underwriting [...] The whole team are a pleasure to deal with, many I have known for years. Their market-leading cover extensions, inclusive of cyber enhancements, makes them a real differentiator to clients. If you need a home for rural focussed management liability, look no further.”
Oliver Burns
County Insurance Services Ltd - Sales Director
“HB Underwriting offer great support, they offer marketing material, they will come on site and train staff, offer refresher courses. The website is easy to use, and they are a great company to work with.”
Country & Commercial Insurance Brokers
“HB Underwriting provide executives with sales aids, brokers can also access an online portal to quote and bind cover. HB underwriting are also very good at keeping in touch with brokers, they provide us with training, they also provide us updates on any changes to the offering they provide.”
H&H Insurance Brokers
“HB Underwriting do provide us with tremendous support. Over the years we have has numerous visits and received person-to-person training. We have regular updates, and we have access to Underwriters whenever we have technical questions. I have to concede that its an advantage when we are speaking with a new customer that isn’t aware of the substantial cover that’s available.”
The Insurance Centre
“HB Underwriting really helps out the Rural Protect policy, their online product makes getting quotes and issuing policies very easy.”
Pangea Insurance Brokers