This example demonstrates the value of Rural Protect’s Infringement of Copyright Cover. Even small, unintentional uses of protected material can result in legal claims, and having cover in place ensures businesses receive expert advice and resolution support.
Business Type: Arable Farmer
Section of cover: Company Legal Liability
Applicable cover: Infringement of Copyright Cover
Circumstance: Business pursued for using a third party’s copyrighted image in marketing material.
Legal fees value: £2,663
The scenario:
A potato growing business promoted its services using marketing materials that featured an image sourced online. The business believed the image to be free for commercial use and used it in good faith.
What happened?
The image’s rightful owner contacted the business, claiming copyright infringement and seeking compensation. The claim posed a reputational and financial risk, requiring legal intervention to avoid escalation.
The outcome:
With legal support from rradar, the business negotiated a settlement of £700 and closed the matter swiftly. The process ensured compliance and prevented the situation from developing into a costly legal dispute.
Things to consider:
- Always verify usage rights and licences before using any images, videos, or music in marketing.
- Maintain records of licences or permissions for all media assets used.
- Consider using reputable stock image libraries or creating original content to avoid disputes.
- Intellectual property claims can arise from simple mistakes — legal protection can help manage and resolve them quickly.
To understand more about Rural Protect and how it can help rural businesses, call us on 01653 609090 or email enquiries@hbunderwriting.co.uk.
